Catholic Charities

Transforming Lives

Catholic Charities has served the Jacksonville community for over 75 years. As the organization has grown, they’ve added five distinct programs with their own directors and messaging. They came to us to rebuild the parent brand and bring all the programs under a unified message they could all adopt.

As the lead writer on the brand strategy team, I participated in the brand workshop, developed the brand ethos, messaging and presented the brand book to the directors and the board of directors.

Brand Strategy

• Brand workshop
• Audience research & target personas
• Brand positioning
• Brand pillars
• Brand personality
• Brand voice
• Brand manifesto & tagline
• Program descriptors

Collateral

• Website Information Architecture & Content Creation
• Case for Support Brochures

Elevator pitch

“Catholic Charities is a premier service provider for the most vulnerable in our community. By providing emergency financial assistance, workforce development, food assistance, immigration legal services, refugee resettlement and care for persons with disabilities, we are putting our beliefs into action to transform lives.”