GO BIG – Selling ¼ lb. hot dogs, all summer long
Enmarket is a regional convenience store with locations throughout Georgia and the Carolinas. Sporting some new branding and a fresh look, they wanted a bold summer campaign that would attract new people to their stores and drive sales.
Following a major trend in convenience stores, Enmarket had revamped their fresh food offerings and set a new bar for quality when it came to roller grill items. Their ¼ lb. all-beef hot dog became the hero of a campaign that challenged the viewer to “Go Big.”
The campaign ran for twelve weeks in Out of Home, TV, and display.
Credits
TV – Script, storyboard, voice over direction
RADIO – Script and voice over direction
DIGITAL – Copy
WEBSITE – Landing page copy