Branding, Portfolio

Catholic Charities

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Brand, website & collateral

Catholic Charities Jacksonville has served the community for over 70 years. With five autonomous departments under a single roof, the organization struggled to communicate who they were as a whole.

I ran point on this project from the very first brand workshop with the department heads through the development of the brand book, website & marketing collateral. In all, the project spanned eight months, culminating in my presentation of the brand to the board of directors.  

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CATCHA_How

CATCHA_What

CATCHA_photography

CATCHA_Elevator

CATCHA_programs

CATCHA_brand pillars

CATCHA_audience segments

For a sample of the book, including the summary, send me a quick email.
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CREDITS

BRANDING

  • Manifesto
  • Pillars
  • Personality
  • Voice
  • Benefits
  • Tagline
  • Audience

WEBSITE

  • Content strategy
  • Content management
  • Content production

COLLATERAL

  • Content Development