Enmarket

Go Big, All Summer Long

This campaign was a whole lot of fun to create. The brief pretty much said: “sell 1/4 all-beef, hot dogs this summer.” My partner and I provided several concepts and the client chose “Go Big” as the clear winner. And we were off.

With a limited budget, we styled the campaign after the Dos Equis most interesting man and had a lot of fun building larger-than-life OOH, social & digital ads and pre-roll.

My writing & directing credits on this project include –

• Campaign concepts
• Campaign development
• Pre-roll video script & storyboard
• Radio script
• Voiceover direction