Hey there –

I’m Jared, a Content Designer specialized in UX design with a background in brand strategy, storytelling and idea-driven advertising.

A creator by nature, writer by trade. 

I believe the desire for connection is inherently human—that by conscious or unconscious actions, humanity moves towards better connectivity. Whatever form they take, my creative pursuits seek to connect.

For the past decade, I’ve worked with various companies and clients to shape ideas into relatable brand experiences. I’ve built software brands alongside SAAS developers, run content strategy and development for a digital-first agency, and have led brand development, idea-driven campaign efforts, and content creation for clients including ClosetMaid, Charlestowne Hotels, 9Round Fitness, and Johnson & Johnson Vision. I’m currently designing content for Facebook, Inc. 

In terms of solo branding projects, Posting House is a highlight. For previous work in content strategy & UX copywriting, HourStack is a solid read.

In 2014, I founded and grew Bridge Eight Press, a community-turned-boutique literary publishing company. While I sold the company this past summer, the established brand continues with print and online content from over 200 authors, a catalog of books and a calendar of well-loved events.

I work by creating systematically—
seeing as a student first. 

I keep my research and thoughts organized so my team can expand on them. I take collaboration and critique as an opportunity. My work is passionate, thoughtful, and as real as I can make it.

The future holds many possibilities for a creative. Technology changes how people learn and interact. Data gives insights about what to do about the change. But the search for true connection makes us human. I start there to create something that matters.

Contact  //  jaredrypkema@gmail.com

Instagram  //  @jaredrypkema

LinkedIn // jaredrypkema